Bajaj Hair Oil entered the Guinness World Record & accomplished creating the record for the "World's Longest Head Massage Chain." They undertook this initiative to promote the importance of regular hair oiling to women across India. 600 women created the longest head massage chain.
A huge number of onlookers also gathered to witness the record-breaking event in the city. The event went viral on social media and powerfully spread the socially relevant message all across the country.
(With Agency Inputs)