A team of more than 150 people at Facebook, including a mix of academics, analysts and former law enforcement agents, are devoting their energies solely on fighting terrorism on the social network.
This comes as multiple lawsuits have also been filed against Facebook, Twitter and Google, accusing them of providing platforms for ISIS.
"Really my job is how do we disrupt what the terrorists are trying to do and how do we get ahead of it," Brian Fishman, Facebook's counter-terrorism policy manager, said.
Fishman, who is a former professor who published a book on ISIS and Al Qaeda, joined Facebook just over a year ago and his team works with other parts of Facebook to build tools to detect terrorist activity and prevent the spread of propaganda.
Facebook says it recently began experimenting with artificial intelligence to better understand if the language used in posts is terrorist propaganda, highlighting the potential for new technology to help solve the problem.
Facebook is also using image matching tools to prevent users from uploading a known terrorist video or picture as well as algorithms to spot clusters of related profiles, pages and groups supporting terrorism.
"The [terrorists'] tactics change quickly. What we see is terrorist actors and their supporters start to understand the kind of things that we're doing and they try to change what they do and we have to be reactive to that." Fishman says, adding that it is a struggle indeed.