Chief Minister Naveen Patnaik on Thursday inaugurated a workshop held in collaboration with social media giant Facebook to skill and train MSME entrepreneurs, SHGs of Odisha to go digital and grow their business. "I am doubly delighted today that today's workshop consists of women entrepreneurs and Mission Shakti Groups," Patnaik said after inaugurating the workshop which is first of its kind in the state.
This is amply demonstrated in a partnership of the government with Facebook, a partnership aimed to reduce the digital divide and empower nearly 25,000 entrepreneurs and SHG (self-help groups) over one year, Patnaik said adding that Mission Shakti movement started in 2001 which has about 50 lakh women members.
Similar workshops will be held at various locations like in Cuttack, Balasore, Berhampur, Angul, Sambalpur, Rourkela, Rayagada, Jeypore, Puri, and Keonjhar. The primary objective of these workshops is to help skill and train MSME Entrepreneurs, SHGs and artisans of Odisha to go digital and grow their business by leveraging social media. A Facebook team will teach them the digital skills for the promotion of their respective products/services so as to increase reach to larger and intended customer base. MSME additional chief secretary L N Gupta stated that the workshops will not only digitally empower entrepreneurs, but will also offer a platform for interaction between SHGs and the existing MSME entrepreneurs.
Policy Programmes Manager, Facebook, India & South Asia Rajat Arora said new world skills will enable the Odisha's entrepreneurs to accelerate their business through online exposure and integration with global markets. "Our partnership with the Government of Odisha and the launch of #SheMeansBusiness in Odisha are steady steps towards the next phase of economic growth in the state," he added.