Patanjali is venturing into new avenues. After a formidable success of Patanjali ayurvedic and herbal household products in the Indian market. Patanjali Ayurved Ltd. founded by Baba Ramdev and Acharya Balakrishna is all set to enter the textile manufacturing market.
Baba Ramdev was very optimistic about this new development and said that Patanjali will give competition to foreign manufacturers. “Patanjali will soon get into garment and textile market and break the stronghold of foreign manufacturers,” said Baba Ramdev during the inauguration of Patanjali Gramodhyog in Alwar, Madhya Pradesh.
"Patanjali will make everything from underwear to ethnic and sportswear soon" he added.
In a recent Forbes survey, CEO of Patanjali Ayurved Ltd, Acharya Balakrishna was named the eighth richest Indian. On this, Baba Ramdev said that the profit earned by Acharya Balakrishna is for helping the needy and not for luxury.
Baba Ramdev aims to make people of India get rid of foreign products and shift to 'Swadeshi' (Made in India), manufactured goods by Patanjali.
Earlier, Spokesperson S.K. Tijarawala, said that Patanjali will be launching its line of 'Swadeshi' apparel, with an initial sales target of Rs. 5, 000 Crore, Through this new venture, the company aims to bring a good quality of clothes to the masses, including knitwear and denim. While the official brand name of the line is yet to be revealed
(With inputs from ANI)