Ordering food online can never be a difficult process as one needs to switch between several apps to get find favourite flavoursome meal. But not anymore. Facebook has made it easy! Internet users can now get their snack through the app itself. While several online services already offer food delivery, that doesn't mean Facebook won't jump on board anyway.
The social-media giant says ordering food for takeout or delivery is complicated. It promises to help save time by bringing existing food-delivery services into its app and partnering with some restaurants directly. Of course, using Facebook to order food might prompt users to spend more time perusing their news feeds — and seeing ads. U.S. Facebook users can order from local restaurants and big chains.
Alex Himel, VP of Local said in a blogpost, “You can browse restaurants nearby by visiting the Order Food section in the Explore menu. On this page, you can browse food options and select Start Order when you’ve found what you’re looking for. If the restaurant you want to order from offers takeout or delivery with multiple services, you can select which service you’d like to use. For example, if you have an account with Delivery.com, you can easily order with your existing login. If you don’t have an account with that service, you can quickly and easily sign up, without leaving the Facebook app.”
Most people who order food already have accounts set up with individual restaurants and delivery apps, however. Facebook will have to persuade them to start the process inside its app instead of using GrubHub, UberEats, Amazon or niche delivery services like Caviar.
(With inputs from AP)