Credit: AP
Credit: AP

Fashion

Gucci Goes Fur-free In Move Praised As A Game-changer

AP |

Gucci has become the latest fashion house to eliminate animal fur from its collections, starting with the spring-summer 2018 season. The Humane Society, which supports the fur-free alliance among fashion houses, said Gucci's announcement Wednesday (11 OCT. 2017) was a "game-changer," involving   "perhaps the biggest fur-free retailer announcement worldwide to date." Gucci CEO Marco Bizzarri said the brand would no longer "use, promote or publicize animal fur," beginning with the menswear collection to be previewed in January and womenswear in February. Gucci said it would auction off the remaining fur animal items, with proceeds to benefit animal rights charity LAV and the Humane Society.
The Human Society said the fur-free policy includes mink, coyote, raccoon dog, fox, rabbit and astrakhan. Gucci joins other fur-free fashion houses including Giorgio Armani, Hugo Boss, and Stella McCartney.

Gucci earlier their Spring collection derived from US President Trump's aggressive comments directed toward North Korea's Kim Jong-un.

In a news cycle dominated by U.S. President Donald Trump’s threats against North Korea and references to its leader as “Rocket Man,” it was certainly prescient that Alessandro Michele not only included a suit fitting of a rocket man for his latest Gucci collection, but dedicated a capsule collection to Elton John, whose hits include the pop song of the same name.

For the rocket man, there were oversized teardrop-shaped shoulders on a pink jumpsuit with yellow stars.

Credit: AP

Credit: AP

Credit: AP

Since his Gucci solo debut in 2015, Michele has maintained a profile as the Milan fashion world’s darling and innovator. Marco Bizzarri, the brand’s towering CEO, said backstage that “Alessandro has the capacity to evolve while always maintaining a very clear line.”

“There is a lot of joy. A lot of energy. That is the best part,” he said.

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